In short: Some links on this site are affiliate links. If you click them and make a purchase, we may earn a small commission at no extra cost to you. This helps us keep the site running and continue providing free, honest content for UK families.
What Are Affiliate Links?
Affiliate links are special tracking links that tell a retailer or brand that we referred you. When you click an affiliate link and make a purchase, we may receive a small commission from the sale.
Important: You never pay more by using our affiliate links. The price is exactly the same as if you went directly to the retailer's website. In some cases, we may even have exclusive discount codes that save you money.
How We Use Affiliate Revenue
The income we earn from affiliate partnerships helps us:
- Cover website hosting and maintenance costs
- Invest time in researching and writing detailed reviews
- Purchase products to test and review firsthand
- Keep the website ad-light and user-friendly
- Continue providing free, helpful content for families
Our Commitment to You
Affiliate relationships never influence our opinions. We recommend products based on genuine merit, not commission rates. If we don't believe in a product, we won't recommend it - regardless of how much we could earn.
Our Review Policy
We take our responsibility to you seriously. Here's how we ensure our content remains trustworthy:
- Honest Reviews: We share both pros and cons of every product we review
- Real Testing: Where possible, we test products ourselves before recommending them
- No Pay-for-Play: Brands cannot pay for positive reviews
- Clear Disclosure: We always disclose when content contains affiliate links
- Regular Updates: We update our content when products change or better options become available
Our Affiliate Partners
We work with trusted affiliate networks and retailers, including:
Awin
UK affiliate network connecting us with major retailers
Amazon Associates
Amazon's affiliate programme for product recommendations
Direct Partnerships
Selected brands we work with directly
When you click a link to these partners, cookies may be placed on your device to track the referral. Please see our Privacy Policy for more information about cookies.
Identifying Affiliate Links
We strive to be transparent about affiliate relationships. You may notice:
- Disclosure statements at the beginning of articles containing affiliate links
- Text such as "affiliate link" near relevant links
- This disclosure page linked in our website footer
UK Advertising Standards
This disclosure is made in accordance with:
- The UK Consumer Protection from Unfair Trading Regulations 2008
- Advertising Standards Authority (ASA) guidelines
- Competition and Markets Authority (CMA) guidance on online endorsements
Questions?
If you have any questions about our affiliate relationships or this disclosure, please don't hesitate to contact us:
- Email: hello@befrienders.co.uk
- Contact page: befrienders.co.uk/contact
Thank you for supporting Befrienders. Your trust means everything to us, and we're committed to maintaining it by always putting your interests first.